Hailing from London, Juke Jaxon are putting their own spin on indie soul with the release of their latest single “Memory Man”.

“Memory Man is a personification of how much our lives can be effected/influenced by just a singular person. Being that the lyrics are quite personal, we wanted the video to captivate that in the best way possible. We created a concept and pitched it out to a bunch of directors, and we loved the approach Lukasz came back with. He delivered a great concept with a few twists that allows the viewer to perceive it how they wish. In the video we follow the story of an older character who we learn is an assassin. He takes a young lad under his wing and trains him to be an assassin himself. The older character plants a seed for his future courage.” – Juke Jaxon 

With a vague similarity to the Arctic Monkeys, Juke Jaxon is a force to be reckoned with and their single is evidence of just that.